Chevrolet Equinox’s Success Helps Take Compact SUV Segment to the Next Level

As a press release from Chevrolet recently mentioned, 2014 was the first year that saw midsize cars relegated to the second largest automotive segment. The popularity of compact SUVs had simply grown and grown over the years until they finally overcame midsize cars to become the largest automotive segment—and we at MY Chevrolet can attest to that.

Within the SUV segment itself, the Chevrolet Equinox made up 9% of total sales last year. Its performance doesn’t look to be slowing either. In January of 2015 alone, 20,000 people picked up a new Equinox. That’s a 34% increase from the same month in 2014.

What is it about the Chevrolet Equinox that makes it irresistible for shoppers interested in a compact SUV? GM North America President Alan Batey said the Chevrolet Equinox’s success came from the SUV’s “value-driven balance of performance, versatility and personal connectivity.”

2015 Chevy Equinox

2015 Chevy Equinox – Available now at MY Chevrolet!

GM unveiled the latest Chevrolet Equinox at last week’s Chicago Auto Show. Its latest incarnation should only prove to continue the growing legacy of Chevrolet’s second best-selling model.

How Chevy’s Super Bowl Commercial Stopped the Hearts of Football Enthusiasts Everywhere

2015 Chevy Colorado

2015 Chevrolet Colorado

When it comes to Super Bowl commercials, it seems that nearly nothing is off-limits these days. When brands are paying over four million dollars for a 30-second spot, you know there’s going to be some stiff competition. The stakes were as high as they’ve ever been this year, and Chevy did not disappoint with their “Blackout” ad.

Chevy’s Super Bowl Commercial tricked viewers into thinking that their TVs had died just as the big game was getting underway. The horror! The commercial began with an aerial view of the stadium, and a voiceover that made us all believe the commercial break was over. But wait – suddenly, the reception pixilated, then blacked out completely. The blank screen lasted a few seconds, then the commercial resumed with this:

“What would you do if your TV went out?”

Chevrolet touted its Colorado pickup, which just so happens to come with 4G LTE connectivity. Point taken–we shouldn’t be caught without reliable internet coverage, anywhere.

Chevy’s ad may have given football enthusiasts a good scare, but we think this ad was a slam-dunk. It captured audience’s attention, sent a clear message, and was memorable.

“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today,” said Paul Edwards, US vice president for Chevrolet Marketing.

Stop by My Chevrolet to check out the Colorado for yourself.

Exotic and Domestic: Meet the New Supercar 2015 Corvette Z06

supercar 2015 Corvette Z06

2015 Chevy Corvette Z06

Even if you closely follow the Chevrolet line of sports cars, you still have room to be surprised by the performance of the all-new Corvette Z06. Quite simply, this car provides exotic supercar handling and speed while carrying a domestic’s reasonable price tag.

Start with the refined, ultra-sleek 2015 Corvette Stingray, then raise the hood ever-so-slightly and pack in the LT4, the most powerful engine ever installed in a production Chevy. With its Eaton supercharger, this 6.2-liter motor produces 650 hp and 650 ft-lb of torque. The Z06 sprawls a bit wider than the regular Stingray to accommodate the super-wide Michelin Pilot Super Sport tires. Even the brakes are bigger on the Z06 with its massive rotors and Brembo calipers.

All the upgrades make their mark at the track where the Corvette Z06 roars from zero to 60 at under three seconds and hits an 11-second quarter-mile.  These blistering times put the Z06 in the conversation with supercars like Vipers, Ferraris, Porches, and Jaguars, until the topic of price comes up. There, the supercar 2015 Corvette Z06 is ahead of the pack in value.

That’s a domestic price for exotic performance! Order your Z06 coupe or convertible at My Chevrolet in Salinas.

New Front Automatic Braking System Protects Chevy Owners

front automatic braking systemIn order to help drivers avoid rear-end collisions, Chevy has put together some innovative new technologies. The newest feature is built on Forward Collision Alert technology to prevent accidents, and is available in most new models.

According to Chevy, the Front Automatic Braking system utilizes radar technology to automatically brake in an imminent crash situation. Since one in every four accidents is a rear-end crash, we at MY Chevrolet think this safety technology could revolutionize the industry.

“Many of us have been in driving situations where the car ahead of us suddenly slows–or we momentarily look away at the wrong time–and we have to slam on the brakes to avoid a collision,” said General Motors Active Safety Technical Fellow Raymond J. Kiefer. “Front Automatic Braking provides a layer of driver assistance beyond Forward Collision Alert systems to help prevent this common crash situation.”

Located below the front grille or inside of the rearview mirror, the radar sensors detect when you’re too close to another vehicle and when someone is too close to you. The new technology will also apply the brakes in imminent crash scenarios, reducing around 879 fatal crashes per year, predicts Chevy.

Chevrolet Reveals Ambitious Bolt EV Concept at 2015 Detroit Auto Show

Bolt EV ConceptChevrolet has revealed an ambitious new vehicle called the “Bolt EV Concept” at the 2015 Detroit Auto Show, which hints at the company’s future in electric vehicle technology.

The Bolt EV Concept is a funky-looking orange crossover with an airy, high-tech interior that offers generous headroom and legroom, easy-to-use technology, and pleasant lines. It intends to meld function and form in a way never done before by combining unique proportions and sleek shapes with an alleged 200 mile range. Best of all, it includes a mere $30,000 starting price.

The new car would join the Volt and Spark EV in offering a variety of experiences for shoppers seeking an electric vehicle in the Chevrolet lineup. The automaker hasn’t revealed when we can expect production version of the Bolt EV Concept at MY Chevrolet, but if it keeps the range and price the company is claiming, it could never be too soon!

First Chevy Corvette Race Car Up for Grabs!

first Chevy Corvette race car

Current Chevy Corvette!

That title may be a bit misleading. Before you jump out of your seat, you should know it’s not exactly available for the taking. In fact, according to the Dupont Registry, the first Chevy Corvette race car will cost you upwards of $6.8 million. But, if you’ve got that kind of money burning a hole in your pocket, General Motors’ very first purpose-built Corvette racer could be yours for the taking. If you do get it, bring it by My Chevrolet to show off.

This “purpose built” Corvette racer was designed and built specifically to take on the Ferraris, Jaguars, Porsches, and Maseratis of the 1950s racetrack. Harley Earl, one of GM’s engineers, envisioned and built the Corvette race car for his son, who at the time was driving a Ferrari. Earl knew he could do better, and the SR-2 was born.

Earl started with a stock Corvette, which was then modified with racing brakes, suspension, covered headlamps, twin chopped wind screens, cooling scoops, and a small stabilizer fin down the center of the trunk. One year later, the fin was upgraded to the much larger fin we see today. Under the hood, the car’s V8 engine was upgraded with fuel injection, at which time the SR-2 could pump out 331 horsepower and manage a top speed of more than 150 mph.

The Corvette SR-2 Sebring Racer has been fully restored and is for sale by Corvette Mike of Southern California. The one-of-a-kind race car can be seen on display at the Scottsdale Sport & Classic Autocars from January 12th-14th.

3D-Printed Cars Inspire Creativity, Engineering

3D-printed carsHere’s a heartwarming story we hope will brighten your day. Japanese company t-o-f-u design is dedicated to empowering youth, and figured out a way to put its 3D-printing technology to good use. Bringing handmade toy design to a whole new level, the company created 3D-printed cars based on children’s drawings.

t-o-f-u design asked 11 children between the ages of four and eight to design a side view of a car that they would like to have created on a 3D printer. Once they had the drawing of one side of the car, t-o-f-u design did the rest, creating 3D models of each child’s drawing.

The end result was 11 unique cars that each had moving wheels. The children were invited to push their model cars around a track to see just how fast they could go. This project allowed these children to see the relationship between 2D and 3D modeling, and gain a unique perspective into 3D printing.

According to 3dprint.com, “It will be today’s school-aged children who grow up understanding the concepts behind 3D modeling and 3D printing better than most of us who are currently employed in the workforce. Hopefully with 3D printing curricula in schools, and a growing understanding that the technology holds tremendous potential, our children will be the ones to really reap the rewards of the technology.”

Here at MY Chevrolet, we are excited to see the long-term possibilities 3D printing will present. Involving kids at a young age in the advancement of new technology? Even better.

2016 Chevy Volt Brake System Will Offer Regeneration Function

2016 Chevy Volt Brake System

Current Chevy Volt Available at MY Chevrolet

Although the 2016 Chevy Volt is still a few weeks away from being revealed, Chevy keeps announcing new details about the model. Most recently, we learned that the automaker plans to add on-demand regenerative braking. Here at MY Chevrolet, we can’t wait to see the new model in action.

According to Green Car Reports, Chevy would only add this advanced feature on vehicles if the customer asks for it. The new feature allows drivers to change the degree of regenerative braking, from lower on the highway to higher in the city. This feature would allow you to store the energy typically lost during the deceleration process.

The 2016 Chevy Volt brake system is highly advanced, and therefore more expensive; however, in the long-run it would end up making the new model more efficient. While this brake technology is found on some other models, Chevy has refined it considerably.

Although few other details have been released, we do know that the new Volt is expected to offer a longer range, higher fuel efficiency, a smoother drive, and maybe even some accommodations for a fifth seat. It will also use a more powerful 1.5-liter four-cylinder engine, just one more improvement we’re excited about.

Chevy Trax Comes Ahead of a Subcompact SUV Explosion

subcompact SUV

2015 Chevy Trax

The Chevrolet Trax is an interesting vehicle. A year ago, we might have looked at the thing and asked, “Why?” Now, we’re thinking, “More, please!”

The Trax is part of a vehicle segment that has almost entirely materialized out of thin air—the subcompact SUV segment, which, we have to say, it incredibly American. We love our SUVs in the United States, but over the years their cumbersome size and poor fuel efficiency have made them less appealing. In a way, this new segment is no more than a funny yet totally smart solution to that problem: just make the SUVs smaller!

Over the next five months, the subcompact SUV segment will explode from only three entries to a whopping eight, at an unprecedented rate of one new model a month—and the Trax is already ahead of the curve. It does a bit of everything, combining a practical size with flexibility, fuel efficiency, and a lower price. Come check it out at MY Chevrolet!

MOTOR TREND Gives Chevrolet Colorado the Truck of the Year Award

If you need a new truck, you have a lot of options and a wide range of models to choose from. But, if you want the best new truck on the market, you need the all-new 2015 Chevrolet Colorado. It recently won the 2015 Truck of the Year award from MOTOR TREND magazine.

truck of the year award

2015 Chevy Colorado

This award is significant because not only did the Colorado beat out nine competitors, like the Ford F-150, but the MOTOR TREND editors unanimously decided that the Colorado was the best.

The Colorado impressed with its “right-sized” package, impressive handling, and overall capabilities. It also earned high marks for its powerful and efficient powertrain options.

“After days of testing, hundreds of miles on the road, and our most rigorous truck testing program to date, our editors unanimously selected the Chevy Colorado as our 2015 Truck of the Year,” said Edward Loh, MOTOR TREND’s editor-in-chief, in a statement. “Colorado is a smart, capable, and refreshingly honest truck that makes a strong value and efficiency statement. It’s perfectly sized and suited for the needs of many of today’s truck users.”

If you’ve been looking for a new truck, come see if the 2015 Chevrolet Colorado is the perfect fit for you at MY Chevrolet today.