As a press release from Chevrolet recently mentioned, 2014 was the first year that saw midsize cars relegated to the second largest automotive segment. The popularity of compact SUVs had simply grown and grown over the years until they finally overcame midsize cars to become the largest automotive segment—and we at MY Chevrolet can attest to that.
Within the SUV segment itself, the Chevrolet Equinox made up 9% of total sales last year. Its performance doesn’t look to be slowing either. In January of 2015 alone, 20,000 people picked up a new Equinox. That’s a 34% increase from the same month in 2014.
What is it about the Chevrolet Equinox that makes it irresistible for shoppers interested in a compact SUV? GM North America President Alan Batey said the Chevrolet Equinox’s success came from the SUV’s “value-driven balance of performance, versatility and personal connectivity.”
GM unveiled the latest Chevrolet Equinox at last week’s Chicago Auto Show. Its latest incarnation should only prove to continue the growing legacy of Chevrolet’s second best-selling model.